According to the 2016 Sony Ericsson Mobility Report video will account for up to 70% of phone traffic by 2021. This is over two thirds of all mobile data traffic. Social networking is also set to grow by 41% annually over the next 5 years. However, relative to all other traffic, social networking will actually drop from around 15% currently to 10% in few years. In this context, videos embedded on social sites such as Facebook and Twitter are considered video traffic which may explain the decline predicted. Have a look at the other mobile activities and see how they compare.
Nowadays there’s a larger amount of smartphones and tablets on the market. People are turning to these more than TV and cinema for video consumption.
Viewers will use tablets and smartphones equally for shorter videos on platforms such as Facebook and Youtube. The use of tablets increases when the videos are longer, with consumers opting for this when using Netflix and other film streaming services.
Here is a break down of the anticipated mobile traffic for 2021:
Here’s some statistics for you about the rest of the world’s mobile use and data consumption!
- Overall, there is likely to be a ten-fold increase in total traffic for all devices by the end of 2021.
- Asia Pacific will have the largest share of mobile data traffic in 2021.
- China alone will add 210 million mobile subscriptions by that date.
- Teenagers watching video via their smartphones rose by 127% from 2014 and 2015.
- Mobile data traffic in Central Europe, the Middle East and Africa will increase by 13 times by 2021.
- North America and Western Europe will see data traffic grow by 7 times its current levels.
What Does This Mean For You?
As a business, you have to consider how you obtain and retain your customers. This research clearly shows that video is the future. We’re not recommending you pop all of your eggs in one basket here, but don’t eliminate the possibility of video.
Video is powerful, relatable and packs a punch – done correctly of course. Make sure you don’t fall behind in marketing and advertising your services and products. If the current generation are going to be using their smartphones and tablets to watch videos, make sure one of them is yours!
What Does This Mean For Us?
As a video production company, we’re naturally delighted that video is the way forward. This is a vision we’ve had for quite some time and it’s great to see so many people on board now. Even more of you will be in the future. For us, this just means we will continue to deliver high quality, professional footage and films that fit your requirements.
If you want more information on the video revolution, get in touch with us and we can talk with you about how we can help you take your business to the next level!
Until next time…